Featured in Vogue
When I first got the e-mail about participating, I honestly thought it was fake. I set up a call with the representative and still thought it was fake. I told her I thought it was fake. She responded in her British accent that they get that response often and reassured me that it was in fact real and laid out the details. So I pressed forward with creating the campaign and the copy for it.Read more
Fall '22: The Sweet Escape
This season we have two new additions to the parent series: Sugar Daddy & Sugar Mama. I wanted to develop scents that mixed sweet with luxury. And I've done just that!Read more
Honoring Dr. Martin Luther King Jr.
It Is with great honor, that I pay respect to one of our greatest modern leaders. Dr. Martin Luther King Jr. was a trailblazer, risk taker, and a visionary. Let...Read more
Welcome to 2022!
It was an extreme honor to serve all of my HOAMIES In 2021 and I look forward to making an even bigger impact on your 2022. I know that the pandemic has probably shifted our thinking process when it comes to planning ahead. So i want to share my take on these goal setting tips from the Fast Company article, How the pandemic changed priorities and goal setting for 2022.Read more
The 1st Annual HOAM Candle Co. Shopping Sprint…Explained
As a small business owner, I am encouraged by this season and I want to participate as fully as I can. I notice that a lot of small businesses try to match large corporations energy. Resulting in massive discounting and sales. In some cases, this is detrimental to the long-term health and sustainability of the business. I cannot afford to do that. So here is what I’ve come up with.Read more